HOW TO TURN THE REAL ESTATE SLOW-DOWN TO
SELLERS (YOUR) ADVANTAGE

Our economy created many great opportunities for Chico Area sellers who effectively market to equity buyers (sellers eager to exchange for Chico Area property). Equity buyers offer equity in property in lieu of cash and may offer more cash than equity. They can be the best buyer for sellers selling to buy other property. Keep reading for the 5 types of equity buyers who will purchase only via an exchange.

Very few Chico Realtors even try to market to equity buyers (exchange) and those who try, can’t effectively market to them because they haven’t invested thousands of hours and dollars since 2004 as we have maintaining 2,650 + cash and equity buyers. Over 1,450 of our 2,650 + buyers are equity buyers willing to exchange for Chico Area property.  

Sellers who EFFECTIVELY advertise “For Sale or Exchange” receive more offers than those advertising “For Sale” only—especially in our economy.

We offer 2 solutions if you do not like your buyer’s property (rather than lose your buyer). For example, if you do not like the properties offered you, one or more of them may be acceptable to “your seller” who is selling property you desire (3-way exchange).

An exchange will be an even better solution when you save 50% in commissions and have no acceptable cash offers.

Our real estate market may be best summed up as follows: There are fewer buyers, buyers have less cash and qualifying for loans are more difficult. Sending postcards and emails to our exclusive 1,450 + equity buyers willing to exchange for Chico Area property TURNS THE REAL ESTATE SLOW-DOWN TO YOUR ADVANTAGE because  

1. You are marketing to more buyers and some of them have objectives and property that match up well with yours. More sellers (equity buyers) will exchange due to the economy.
   
   
2. Exchanges require less cash.
   
   
3. Exchanges help you and your equity buyer qualify for new loans for these two reasons: 1) Exchanging equity along with cash in hand lowers loan-to-value ratios and 2) Lenders ignore current loans in the new loan qualification process due to them being paid off on same day new loans are funded.
   
   
4. For more advantages, click and read 12 advantages of a direct (vs. delayed) exchange.

Will you exchange for property that better meet your needs and improves your situation? If so, click here to receive real estate opportunities. There’s never been a better time and more effective way to exchange for property you will be happy with.

WE ADVOCATE USING BOTH TRADITIONAL MARKETING (MLS, ETC.) AND OUR EXCLUSIVE MARKETING IDEAL IN OUR ECONOMY

Using both while realistically priced yields you more offers and helps you quickly sell for a higher price and exchange for a better property.

Posting property on MLS and websites and waiting for offers is like a "note in a bottle" by those shipwrecked. It’s not as effective in this market. You should also be submitting offers to cash and equity buyers even if you have no interest in exchanging (7 below explains why).

Instead of waiting for offers, within in 2 weeks we send postcards and emails offering your property For Sale or Exchange to our exclusive 2,650 + cash and equity buyers QUICKLY producing more offers.

If only ½ of 1 % of our 2,650 + cash and equity buyers are willing and able to purchase or exchange for your Chico Area property, you receive 13 offers.

ALL CHICO AREA SELLERS BENEFIT GREATLY FROM OUR EXCLUSIVE MARKETING IDEAL IN OUR ECONOMY

To learn why, click and read 5 reasons why our marketing helps you sell (vs. exchange).

If you are selling to solve a problem (raise cash, relocation, divorce, etc.) and not to buy other property, our exchanges can still be an excellent solution. Here are a few examples:

• Exchange results in you enjoying a traditional sale (no exchange) if I purchase your buyer’s lesser property as I’ve done in the past (+/- 6% required).
• Exchange nets you cash and lesser cash-flow property easier to sell (+/- 3% saved).
• Exchange results in one or both spouses in a divorce receiving non-cash property.

WE DO NOT ADVOCATE EXCHANGES OVER
TRADITIONAL SALES AND VICE VERSA

We advocate quickly advertising to more cash and equity buyers, making your Chico Area property standout from all the others by giving buyers more ways to purchase, and having solutions if you do not like your buyer’s property (rather than lose your buyer).

CASH VS. EQUITY BUYERS

Everything else being equal, cash buyers are usually better than equity buyers. But things are rarely equal. Equity buyers tend to be easier to deal with because you and they are selling in the same economy.

Sellers who limit themselves to cash-buyers are at a disadvantage in our economy. Don’t take my word for it. Ask virtually any Chico Area property owner who recently tried to sell to only cash buyers. Cash and equity buyers have their own +/-‘s.

TIME, MONEY, GRIEF AND RISK OUR
MARKETING SAVES YOU

You save as much as 50% in commissions when I’m the only Realtor. I’m likely to be the only Realtor after sending our 2,650 + buyers (vs. Realtors) postcards and emails.

Your daily holding and opportunity costs are adding up.

Quickly selling for a higher price or exchanging for a better property without legal problems involving less of your time, money, grief and risk is much more important than not paying our discounted commission.

You save time and grief by seeing only property offered you. Our postcards and emails (not phone calls) efficiently and effectively do all the work in quickly producing your offers.

Having all properties in the exchange appraised by qualified independent appraisers to decide prices (current market value) assures you do not pay too much and sell for too little. Using appraisals is not only objective and fair, and often the only way to satisfy everyone; it makes an exchange simpler and saves you time, money, grief and risk. Your exchange can be contingent on you approving appraisals. Loans require appraisals.

For more savings, click and read 12 advantages of a direct (vs. delayed) exchange.

BENEFITS RECEIVED FROM AN EXCHANGE

An exchange can be a great opportunity for you to improve your financial and personal situation (cash-flow; cash raised; yield improved; downsized; simplified life for you and your heirs; deferred income tax; improved income tax shelter; 2nd home; reduced risk/debt; new business/job; diversify; consolidate; build dream home; divorce; loan coming due; relocation; foreclosure; more leverage; rid oneself of problem co-ownership; move equity closer to home/work/family/friends; etc.).

WHY OUR MARKETING MAKES YOUR CHICO AREA PROPERTY STANDOUT FROM ALL THE OTHERS

It gives buyers more ways to purchase and some buyers will purchase only via an exchange. For example, some cash buyers who like your property will buy another property due to liking it a little more. If the same buyer will purchase only via an exchange and they only have your property to exchange into, they are likely to buy (exchange for) yours instead of the one they like a little more.  

CLICK ON THESE TO DISCOVER

1. Delayed and direct exchanges.
2. Our 2,650 + cash and equity buyers. 
3. Example of a successful 3-way exchange.
4. What a successful sale or exchange depends on.
5. 12 advantages of a direct (vs. delayed) exchange.
6. 8 reasons why today may be the best time to exchange.
7. 5 reasons why our marketing helps you sell (vs. exchange).
8. Why other realtors are not likely to promote our marketing tool.
9.  5 types of equity buyers who will purchase only via an exchange.
10. 8 reasons why our marketing yields you offers “no other marketing will.”
11. 2 solutions we offer if you do not like your buyer’s property (rather than lose your buyer).

We prefer to “keep it simple.” But sometimes keeping it simple will not result in quickly selling for a higher price or exchanging for the best property or a sale or exchange at all.

My 31 + years of Chico real estate experience, superior problem solving abilities combined with our exclusive Marketing Ideal in Our Economy set me apart from other Realtors. We offer you more than promises. We offer you more offers and qualifications for your money.