9 REASONS OUR EXCLUSIVE MARKETING PRODUCE GOOD OFFERS "NO OTHER MARKETING WILL"


Instead of waiting for our exclusive 2,650+ cash and equity buyers to find your Chico Area property on the Internet, MLS and in publications, we send them postcards and emails.

  1. No one else can send emails and postcards to our 2,650+ cash and equity buyers.

  2. Sending emails and postcards to virtually all Chico Area property owners who failed to sell (except REO's and short-sellers) and/or other property owners [classified marketing strategy(s)] results in many of them realizing they are cash and EQUITY buyers for your property due to your postcards and emails asking them to visit our website to see your property and read the 21 reasons an exchange can be the best solution. Prior to receiving your postcards and emails, few if any of them were thinking of your property or exchanging. If they were not thinking of exchanging, they certainly were not looking for exchange opportunities (yours) on the Internet (craigslist, etc.), MLS and in publications (IMP) and advertising their property "For Sale or Exchange" on the IMP.

  3. Here are additional reasons very few are looking for exchange opportunities (yours) on the IMP and advertising their property "For Sale or Exchange" on the IMP effectively or at all: a) Full-time job and other obligations (too busy); b) Traveling; c) No Internet access. Seniors own a greater percent of real estate and often have no Internet access; d) The person responsible for finding exchange opportunities and advertising "For Sale or Exchange" on the IMP failed to do their job; and e) No one can look for exchange opportunities and advertise "For Sale or Exchange" in all Internet marketing sites and publications.

  4. Very few Chico Realtors try to exchange (**). Click here for the 8 reasons very few Chico Realtors try to exchange and Chico Area sellers are missing out on good offers.

  5. (**) While researching all Chico Area expired and cancelled MLS listings since 2004 (+ doing other work) to build our list of 1,000+ Chico Area property owners willing to exchange, we rarely saw the words "exchange" and "trade" in the MLS.

  6. Few if any of the Chico Area sellers who took their property off the market (MLS) and gave up trying to sell will offer to buy or exchange their property for yours unless they receive your emails and postcards. We can send emails and postcards to virtually all Chico Area property owners who failed to sell since 2004. We organize them chronologically and by property type (homes, apartments, land/lots, & commercial) so we can better target them.

  7. Exchange meetings result in very few buyers discovering your property due to a very small percent of Chico Realtors in attendance and not all properties presented being communicated to their buyer clients. At exchange meetings, Realtors wisely present their client's property to other Realtors because an exchange can be an excellent solution. We encourage you to have your property presented at exchange meetings. BUT it's dramatically more effective and efficient to send emails and postcards to our 1,650+ equity buyers willing to exchange property for Chico Area property (vs. Realtors).

  8. Our emails and postcards are shared with family, friends and associates who would not have discovered your property any other way. They buy and exchange.

  9. Sending emails and postcards to our 2,650 + cash and equity buyers that include but aren't limited to our 1,650+ equity buyers willing to exchange property in (1,000) and outside (650) the Chico Area for Chico Area property produces offers the Chico MLS will not for these reasons: 1) Very few Chico Realtors try to exchange resulting in very few Chico Realtors looking for exchange opportunities (yours) on the Chico MLS; 2) More cash and equity buyers (vs. Realtors) discover your property is For Sale or Exchange; 3) None of our 650+ properties outside the Chico Area to exchange for Chico Area property are on the Chico MLS.
  10. Sales and exchanges due to MLS are likely to involve more Realtors and therefore more commissions. Sending postcards and emails to our 2,650+ buyers (vs. Realtors) improves your chances of me being the only Realtor saving you as much as 50% in commissions or enabling me to possibly purchase your buyer's lesser property so you can enjoy a traditional sale.

  11. "Realtor advertising" including their photo and listings do not effectively market listings because buyers and Realtors often do not read them due to having more efficient ways to find property (e.g. MLS searches). And even if they read them, Realtors rarely advertise "For Sale or Exchange." The primary objective of "Realtor advertising" including their photo and listings is to market Realtor (NOT LISTINGS). Realtor-to-Realtor marketing (e.g. emails) is ineffective for the same and other reasons. I ignore them because my focus is on selling or exchanging my exclusive listings and most buyers aren't loyal.

You miss out on offers if our exclusive 2,650+ buyers do not receive your emails and postcards.


Copyright © 2012-2013 David M. Hector, California Licensed Real Estate Broker, All rights reserved.






 
     
 
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David M. Hector
Real Estate Brokerage
DRE # 00796981
Office: (530) 893-5533
Fax: (530) 893-5575

Toll Free: (800) 898-5568
Email: dh@davidhector.com



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